A Convergent TV Platform Built For Agencies

Facebook CPMs are climbing. The same audience is on Hulu tonight at $10-13 direct.

Avenue i Media builds performance campaigns around machine learning, intent data, and measurable ROI on Facebook and programmatic. CTV is the channel those same audiences go to at night -- Hulu and Peacock at $10-13 direct CPM, with purchases, sign-ups, and site sessions reported the morning after each spot airs. Same performance discipline Brian applies to Facebook, different screen.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Avenue i Media's performance clients are optimizing against CAC and ROAS on Facebook and native. Those same audiences are watching Hulu Tuesday night. A CTV spot at $10-13 direct drives purchase sessions and site visits by Wednesday morning -- attributed to the specific spot, the way Facebook attributes to the specific ad. The channel changes. The reporting logic doesn't.
  • → Brian's background is Facebook and programmatic -- he knows what a DSP markup looks like on the invoice. CTV through a programmatic stack runs $25-30 on Hulu and Peacock. Tatari buys direct at $10-13. No supply chain, no exchange markup. The CTV CPM is what Hulu actually charges.
  • → Avenue i Media's performance clients have DTC and e-commerce funnels that CTV attribution maps to directly. A CTV spot drives product page visits and purchase events the night it airs. Tatari reports by network, daypart, and creative -- the same granularity Brian uses to evaluate Facebook ad performance.
What Makes Tatari Different?
Buy CTV direct. Skip the DSP. Measure to the order.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Tatari measures real outcomes -- purchases, site visits, sign-ups -- not impressions. For Avenue i Media's performance clients, that's the same CAC and conversion data Brian tracks on Facebook, now available for CTV the morning after each airing. Same KPIs, different channel.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO. No DSP, no SSP, no exchange markup. The $10-13 CPM is what the publisher charges -- not what the supply chain charges to get there. For someone who's spent years watching programmatic fees eat into media budgets, this is the obvious next move.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Avenue i Media keeps client strategy and campaign ownership. Tatari handles direct CTV buying and attribution as a managed service layer. Brian's team adds CTV to any performance client plan the same way it adds a new Facebook placement -- no TV buyer hire, no new infrastructure.

See our media buying tools for TV
Measurement

Every CTV airing reports next morning: network, daypart, creative, and the conversion it drove -- purchases, sign-ups, site sessions. Same reporting cadence as a Facebook campaign. Brian's team walks into client reviews with CTV performance data alongside paid social and native.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. The agencies that add TV measurement keep accounts and grow them. Adding CTV is the move that keeps Avenue i Media's performance clients from needing a second agency as they scale into TV.
New revenue
A full TV service line
Hoka already runs CTV through a separate agency. When Avenue i Media can offer TV buying in-house, clients with growing TV budgets don't need to split their media across two agencies. Full-funnel AOR is a stronger position than earned media plus paid elsewhere.
Premium access
Inventory beyond programmatic
a performance client is the entry point. a DTC brand and Ariat follow. One MSA covers the full Avenue i Media client roster as more brands scale into TV -- without a separate negotiation per campaign.
Next step for Brian
See what a CTV flight looks like alongside a Facebook campaign for one Avenue i Media performance client -- same audience, different screen, same attribution cadence.

Tatari will show what CTV attribution looks like for one Avenue i Media client -- purchases and site sessions reported the morning after, at $10-13 direct CPM, alongside the Facebook campaign data.

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